Pantone Colour of the Year 2019- Living Coral

For the 20th year, Pantone have announced their Colour of the Year. The colour boffins have spent the past year assessing fashion shows, branding, street art and social media trends, to establish what colours are in-trend. This research allows the Brains of Pantone to narrow down the vast world of colour to establish a base for comparison. The colour of the year must provide inspiration for the forth-coming year. Throughout the process a number of factors are considered, including global events, new technologies etc.

Living Coral is a colour that surrounds us in nature, helping to evoke feelings of warmth and optimism. Leatrice Eiseman, Executive Director of the Pantone Colour Institute, believes the “humanising and heartening qualities” displayed by Living Coral resonates with consumers’ desire for social interaction.

Keep an eye out in 2019 for the surge of Living Coral in both local and global branding. As the sole Pantone distributor in Ireland we are excited to see what other colour trends emerge in 2019.

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